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The
2004 WBO Nellie Cashman
Women Business Owners congratulates
2004 Nellie Cashman Woman Business Owner of the Year:

Mimi
Kirsch
Paradigm Communications Group
Distinguished finalists:
Inez Gray
Habitude Salon and Spas
Kay Hirai
Studio 904, Inc.
Jeri Rice
Jeri Rice
Leslie Williams
Inez Gray
Habitude Salon and Spas
Inez Gray is the owner and founder of Habitude, full-service salon, spas and, perhaps most important, cultural asset for the Puget Sound area.
Habitude, which means a state of body or mind has not only become one of the most respected salon and day spas in the country, it has evolved into a space for artists and guests to gather together to celebrate art, beauty and wellness.
In
1996, Gray stumbled across a 100-year-old dilapidated building in
Oldtown that she transformed into Habitude’s first flagship
location. Over the next five years, she went on to open Habitude
Fremont and Habitude Uptown. As fate would have it, in April 2002,
the Oldtown locations was lost to a fire. Taking this misfortune
and turning it into a reason to grow, Habitude at the Locks was
born in August of that year. This 8,000 square foot space has become
home to an incredible team of artists. It is the only Aveda Lifestyle
Concept Salon and Spa in Washington and is the place to escape for
the quintessential Northwest spa experience.
Habitude
is also recognized as one of the most renowned venues for art in
the city. In 1988, Gray was instrumental in creating the Ballard
Second Saturday Art Walk, where businesses stay open late, promote
their products and services and celebrate local artists. Since then
the “walk” has grown to include over 50 businesses and
hosted more than 100 local artists.
Gray’s
vision has been to create a place where her employees can discover
a career path, have a future and be part of something bigger as
they live Habitude’s mission “to love and amaze our
customers and each other.” A “sleep deprived yet enthusiastic”
mother of three small children, Gray and Habitude has received significant
recognition, including the Entrepreneur of the Year Award by Ernst
& Young, the 2001 Mayor’s Small Business Award, The Salon
Association Community and Fellowship Award, and being named one
of the Top 200 Salons by Salon Today two years in a row.
Kay
Hirai
Studio 904, Inc.
Kay Hirai is
president of Seattle-based Studio 904 Salons, an innovative small
business with 25 employees that has become known nationally for
its hiring practice, workforce training, economic development and
community outreach programs. Hirai, a 25 year veteran of the salon
industry has a proven track record of operating a profitable and
growing business based on the “Kaizen” philosophy of
life-long learning and employee empowerment. Hirai has documented
her experience as a trainer by developing an employee training manual
called, the “Book of Kaizen” which has become the core
driver to ensure a “five star customer experience” for
Studio 904’s customers.
Hirai was instrumental
in developing the Washington State Cosmetology Apprenticeship Program,
a curriculum for a work-based skill certification and the only one
of its kind. She also led the industry in the development of skill-standards
to up-grade the skills of the workforce. Hirai’s passion and
vision for “making the world a better place” and her
ability to work collaboratively with public and private sectors
made her the choice to chair the Governor’s Small Business
Improvement Council. In 2003, she was invited to represent the small
business and workforce training position in the Governor’s
Economic Development Commission. Hirai authored a “Direct
Entry to Work” bill in the 2003 legislative session and successfully
passed it to the Governor’s office for his signature.
Hirai’s
model business practice has been recognized internationally. Studio
904 has been the recipient of numerous awards for the last twelve
years. In 2002, Studio 904 became the first small business in the
western region to win the “Better Business Bureau’s
International Torch Award for Marketplace Ethics”.
Mimi
Kirsch
Paradigm Communications Group
Mimi Kirsch is
president, publisher and owner of Paradigm Communications Group,
a custom-publishing company which publishes monthly magazines for
Alaska Airlines and Horizon Air and bi-monthly magazines for Midwest
Airlines.
Kirsch opened
her company in 1987, choosing the name Paradigm, which means a model
or set of assumptions, concepts, values and practices that constitutes
a way of viewing reality for the community that shares them, especially
in an intellectual discipline. Her vision was to structure a company
that valued, appreciated and respected its employees.
Kirsch believes that Paradigm is successful because of its clear
corporate vision that is focused on the customer - the airlines,
the passengers and the advertisers - executed by great people.
Paradigm’s
publications, Alaska Airlines Magazine, Horizon Air
Magazine and Midwest Airlines Magazine, have been recognized regionally and nationally
with numerous awards for editorial and design excellence, including
the 2004 top publications by the Society of Professional Journalists
and the Western Publications Association Maggie Award for Best Cover/Consumer
Magazine in 2001.
Her greatest
corporate challenge was overcoming the threat of bankruptcy in 1990,
as the recession forced many corporations to reduce or eliminate
advertising budgets. Faced with this threat, Kirsch created a new,
fiscally conservative business plan to grow sales and control costs
and was able to achieve profitability , while servicing and retiring
all debt. This approach served the company well since 9/11 and the
current downturn, as the company has not laid off any employees,
retained bonuses and been able to fund 401 k contributions and profit-sharing.
In addition
to building Paradigm over the last 17 years, Kirsch has been actively
involved in the community, including being named the 1987 “Volunteer
of the Year” by the Alzheimer’s Disease Association,
1995 “Person of the Year” by the American Marketing
Association, 1999 Seattle Mayor’s “Small Business Award”
winner, and 1999Alaska Visitors Association “Alaskana Award”
winner, while serving on the Seattle Children’s Theatre Board
of Trustees and the Marketing Communications Executives International
Board of Directors.
Jerry
Rice
Jerry Rice
Jeri Rice is
a prominent Seattle businesswoman and community leader with over
20 years of experience. She opened her first retail business in
1981, Helen’s of Course, which immediately became a fixture
in the Seattle culture. In 1984, Rice collaborated with German fashion
house, Escada, to develop a prototype boutique for the United States
market. Over the following years, she has independently owned and
grown her business, which included a number of retail stores in
the Pacific Northwest. She has thrived in the retail fashion industry
for over 20 years. Her signature style of fashion is housed in the
Jeri Rice store, which has evolved from a fashion boutique to a
center for personal luxury, community participation and women’s
empowerment.
Rice is committed
to serving the community, locally, nationally and globally. She
has a deep passion for furthering women’s causes and empowering
women through business opportunities. She has traveled to Israel,
Jordan and Ramallah with the Israel Policy Forum, of which she has
been invited to join the National Board. Through this involvement
she has recently organized an event and hosted Avraham Burg, one
of the chief architects of the Geneva Initiative for Peace and member
of the Israeli Knesset. Rice hosted Mavis Leno’s event at
Town Hall on the plight of women in a post-Taliban Afghanistan.
She has been involved with Steven Spielberg’s Shoah Foundation
since 2000 and is a member of the International Women’s Forum.
She was instrumental
in the 2002 and 2003 delegations to Cuba with
Senator Maria Cantwell, which led to a historic trade agreement.
As part of this initiative, Rice hosted the Cuban ambassador and
first secretary during their week long visit to Washington State.
Most recently, Rice has traveled to China with the Committee of
200, an organization of top women business leaders from the United
States. She is involved in many philanthropic and arts organizations
in the Northwest. Rice serves on the University of Washington Academic
Medical Council, is past community chair for the Harborview Hospital
Gala for two consecutive years. She serves on the board of Cornish
College of the Arts and is currently co-chairing the capital
campaign. She also serves on the boards of Poncho the Pacific Northwest
Ballet.
Rice is a Founding
Board member of the Center for Women and Democracy at the University
of Washington and has been awarded the Leadership Award by the Global
Networking Committee at the Center.
Leslie
Williams
Williams Marketing, Inc.
Leslie Williams
is the region’s undisputed leader for the marketing and sales
of condominiums and townhomes, responsible for more than $1 Billion
in sales since 1994. She brings over 25 years of professional experience
in the real estate market to her position as founder and President
of Williams Marketing, Inc.
Williams is
a powerful ally to buyers and developers in the Seattle market.
She realizes the importance of combining buyer satisfaction with
developer results, and has pioneered innovative sales and marketing
techniques designed to keep buyer/developer communication strong
from the opening of the sales office to the final move-in date.
From hard-hat
construction site tours to buyer breakfasts, Williams created a
Buyer Retention Program that keeps buyers and potential buyers consistently
involved in the progress of their new homes and helps acquaint them
with their new community. Williams also
sponsors quarterly Buyers Seminars, designed to help unique groups
of prospective condominium and townhome purchasers understand the
often complicated real estate process. Her newest seminar, “Purchasing
a Condominium - What Women Want to Know,” addresses
issues specifically pertinent to female condominium buyers including
security, narrowing the search, and getting over the fear of purchasing.
Williams began
her real estate career in 1977 selling resale Seattle properties,
and was later recruited as one of the first agents for a new firm
that focused on new construction and condominiums. In 1981, she
ventured out on her own to start Williams Marketing Inc. Today,
many well-known domestic and international developers entrust their
developments to Williams and her full-service team of experienced,
energetic staff and consultants.
Extremely active
in the community, Williams served on the committee for the Olympic
Sculpture Park for the Seattle Art Museum, is a past board member
of the Intiman Theatre and is active in the Belltown Business Association,
King County Master Builder’s Association and Commercial Real
Estate Woman (CREW). She was featured as one of the region’s
“Smart Women” by Washington CEO Magazine in 1994, and
is frequently asked to speak at Seattle area real estate forums.
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