Attend monthly Networking Lunches
These monthly luncheons give you the opportunity to interface in a welcoming atmosphere, with much of the meeting devoted to networking among members and WBO’s many corporate sponsors and supporters. And, knowledgeable keynote speakers at each luncheon offer valuable insights into marketing, business planning and the like.
Visiting WBO for the first time? If so, WBO invites you to pay our member rate for your first lunch! As a non-member, you are welcome to attend two WBO events. After two visits, we ask that you become a member of the organization in order to take advantage of the benefits of membership. Join WBO today!
Looking for Speakers
The Events Committee is seeking luncheon speakers for 2018. Want to speak at an event? Apply now!
Creating from Core: How to Get to the Soul of Your Brand and Connect with More Customers, More Deeply Than Ever Before
Women’s University Club
1105 Sixth AvenueSeattle
Date - 02/22/2018
11:30 am - 1:30 pm
Registration discount ends on Friday, February 16th!
Speaker: Carolyn Parrs, CEO of Mind Over Markets
A recent British study states that the average person changes computer screens 21 times an hour. It’s more important than ever to get crystal clear on your core message and deliver it quickly (like 8 seconds) in order to cut through the marketing clutter.
This requires a deep inquiry into the very soul of your brand. The essence of who you truly are, and how you can make your beloved customer’s life truly better. Distill that down to a single sentence, and deliver it with confidence, and you will connect with more customers, more deeply than ever before.
At this luncheon, you will learn:
- Why getting to the soul of your brand can help you connect with your customers more deeply and authentically
- The essential questions you need to ask yourself, your team and your customers so you can get to your true core message
- How to create and transform a brand’s core message into a tag line that communicates it all in 2-7 words
- Examples of core messages from companies that nailed it
About Our Speaker:
Carolyn Parrs is the CEO and founder of Mind Over Markets, a brand marketing company in Seattle and Santa Fe that helps their clients get crystal clear on their core message to connect with more customers, more deeply than ever before.
As a serial entrepreneur, Carolyn founded an upscale pet fashion company called POOCHI and in under 4 years it was acquired by a 24 billion-dollar corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.
One of Carolyn’s passions is helping mission-driven, health & wellness, sustainability-conscious and women-owned companies build their brands and a better world. From paradigm-shifting campaigns to growing tribes by 10’s of thousands, her ultimate goal is proving that business can be a force for good. She is a featured author in Thomson Reuters book series for C-level executives: Inside the Minds. Greening your Business.
She is also the creator of Women Of Green, a robust online community and news source that “turns up the volume” of the feminine voice in green. She is also the founder and creator of Women As Game Changers training, coaching and conference that is dedicated to helping transform the women who are transforming the world.
Carolyn is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members. She has worked at top New York City advertising agencies, such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.
Carolyn is the mother of two, and lives and works in Seattle and Santa Fe with her pups, Heart and Soul.
Regular: Roasted Airline Chicken Breast with Natural Jus
Vegetarian/Vegan: Chef’s Choice!
Please be advised that photos and/or video are sometimes taken at our events and may be used in our marketing and/or on our public internet marketing including but not limited to our website and social media identities. By attending a Women Business Owners meeting, you agree to allow photos and/or video of you to be used in WBO’s marketing including but not limited to our public internet marketing.