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Speaker: Melina Palmer, Founder & CEO,
The Brainy Business
Topic: The Truth About Pricing: Using Brain Science to Sell More, Easier
Countless hours have been wasted agonizing over the perfect price, but there’s an unwritten truth about pricing – a secret Melina will uncover with her “it’s not about the cookie” method. In this session, attendees will learn why psychology is key to pricing success, along with actionable items to sell more of the right things (at the right price) immediately.
By attending this presentation, you will learn:
- What really matters when it comes to pricing
- Melina’s “It’s Not About the Cookie” framework with tips to start applying it right away
- The most important decision you need to make to help you sell more of the right stuff
About Our Speaker:
Melina Palmer is CEO of The Brainy Business, which helps companies around the world apply behavioral economics so customers buy and employees buy in. She has written three bestselling books and hosts The Brainy Business podcast, which has more than 1 million downloads in over 170 countries. A consultant and keynote speaker, she also teaches applied behavioral economics via the Texas A&M Human Behavior Lab. She has been featured in many outlets, including The Washington Post, Forbes, Inc and Psychology Today and on stages from SXSW to TEDxPortland.
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