Monthly Luncheon

Speaker: Yafa Crane Luria, “A.D.Ph.D” and Queen Bee

Topic: Big Heart, Noisy Brain: The ADHD Solution to Expansiveness in Business

People don’t often think of ADHD as a solution to anything. It’s usually identified as a source of distraction, laziness, troublemaking, and undesired outcomes. In today’s presentation, Yafa Crane Luria, lifelong ADHD advocate and CEO of ADHD Queen Bees, will turn the tables on “conventional wisdom” and demonstrate how ADHD is a road map rather than an obstacle, and how the “Big Heart, Noisy Brain” method will help women business owners expand their vision, their creativity, and their leadership capacity.

By attending this month's luncheon, you will understand:

About Our Speaker:

After years of confusing criticism AND accolades as a daughter, student, and employee, Yafa Crane Luria was diagnosed with ADHD (then called “Minimal Brain Dysfunction”) at age 23. As the puzzle pieces fell into place, Yafa instantly became an ADHD advocate, as she was one of the first people to be diagnosed as an adult, at a time when it was believed that “Hyperactivity” stopped after adolescence. Wanting to provide the nurturing encouragement and radical acceptance that she received from her life-long mentor, Yafa began working as an Educator and School Counselor in 1984, focusing on reaching hard-to-reach students and their stressed-out parents and developing her vision to “change the way the world sees ADHD.” In 2006, she took her well-tested and customizable methodologies, combined with her calm and loving encouragement, and opened her first business, the internationally recognized “Gifted with A.D.D.” She shared her approach, called “Big Heart, Noisy Brain,” with families and young people in Australia, New Zealand, North Africa and the Middle East, Europe and the Americas. She was invited to speak to teachers, students, and parents, not just in North America, but also in Queensland, Australia and Khartoum, Sudan.

And then COVID hit. As parents were now being asked to work from home, her business shifted to offering family coaching and coaching for parents with ADHD who were met with sudden changes to their work life and were having trouble adjusting to this new reality. How could they function within the limitations of COVID while expanding their businesses and increasing career fulfillment?

Still working from an ADHD coaching perspective, rather than acting as a business expert, Yafa noticed that these neurodivergent clients were doing what neurodivergent people all over the world do: making themselves smaller to fit their “square-peggedness” into a neurotypical round hole, the alleged “real world.” (“This is how it’s done, and it can’t be done any other way.”)

In December 2023, Yafa had her last session as an ADHD Family Coach, and she took a 14-month sabbatical to uplevel and expand her own business by learning more about how to best support women business owners with ADHD. She enjoys the work immensely: the “Big Heart, Noisy Brain” model fits easily into business life because of its customizable design, and because of Yafa’s belief in and excitement about “the wisdom of ADHD.”

Finding delight wherever it may show up AND having a strategic mind are two reasons that Yafa loves having ADHD and finds great joy in walking alongside other talented, passionate, visionary women who want to increase both their leadership gifts and their creative intelligence.

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