Speaker: Gazala Uradnik, GFS Events
Topic: Why Doing Good Is Good for (Your) Business
Why do people give? What motivates generosity, loyalty and long-term commitment — and how can small business owners apply those same principles to their companies?
This session explores the psychology behind giving and why humans are wired to support causes that align with their values. We will connect those insights to why businesses give; how strategic generosity builds trust and credibility and why having a thoughtful giving strategy is no longer optional for small businesses that want to stand out in a crowded marketplace.
Attendees will learn how purposeful giving can strengthen brand loyalty, deepen community relationships and create a meaningful competitive advantage. This session will also offer practical guidance on how to develop a giving strategy that feels authentic, aligns with business values and supports both impact and growth.
PLEASE NOTE: A boxed lunch *is not* included in the base ticket price: During registration, you will have the option to purchase a boxed lunch for $20, provided by Gourmondo. The base ticket price includes beverages.
Deadline: Registrations that include a box lunch order will close end of day on Tuesday, February 24.
About Our Speaker:
Gazala Uradnik is the Founder and Principal of GFS Events, a strategic event planning firm that partners with nonprofits to elevate their fundraising outcomes. With a Master’s in Healthcare Management from the University of Michigan School of Public Health, Gazala brings over two decades of experience in strategic planning, business development, and mission-focused execution.
In 2012, Gazala founded GFS Events after recognizing a critical gap in support for nonprofit organizations striving to raise more through events. GFS Events partners with clients to create mission-driven fundraising experiences—galas, walks, auctions and more—that are not only well-executed but deeply aligned with each organization’s purpose. GFS Events’ work goes beyond logistics, to helping nonprofits articulate their stories, connect with donors on an emotional level, and raise significantly more money—often doubling or tripling what they’ve raised in previous years. For the past 13 years, Gazala and her team have produced over 400 nonprofit events across the Pacific Northwest and beyond and raised over $100 million through expertly planned and executed events. GFS Events has received multiple accolades, including Best Nonprofit Event and Best Public Event from the International Live Events Association.
An active community leader, Gazala has served on several nonprofit boards including Women Business Owners, MPI Washington and ILEA Seattle.
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